Culture and Authenticity

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It’s great to become an employer of choice, to win awards and to show the world the laundry list of reasons why our workplaces are great.  More importantly, we should always keep in mind that the most engaged and longest lasting contributors to our organizations are the ones who fit within our cultures.  Our goal should be to accurately depict ourselves knowing that for the right person, we will absolutely be their best place to work.

Authenticity is important.

Michael Long, a blogger on The Red Recruiter, is the leader of global employment branding at Rackspace, a hosting solutions company.  Their talent page highlights their culture. It is full of great information, multiple employee voices, and an authentic intense and fun multimedia attitude.  They don’t want everyone to apply to work for their open positions; they want those who fit their unique culture.

So what is your real culture — your real employment brand? Does your career site, your job postings, your recruiter’s pitch, your hiring manager’s description of your culture all align with reality?  If not — why not?  Is the reality really that bad? I’ll quote Michael again — Our goal should be to accurately depict ourselves knowing good and well that for the right person, we will absolutely be their best place to work.

Why don’t more companies share authentic information about their environment and culture? Who decides what we tell candidates…HR and Recruiters right?  Can’t we do better?

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