Purpose Drives Culture And Engagement

Employees seek recognition. A recent blog piece on TLNT argues that employees perform better when recognized for their hard work and dedication to a company. Obviously true, right? If you are an employee that works hard every day and puts in extra time and effort into your work to never be thanked, or even noticed, you’re going to lose sight of the company’s mission pretty fast.

What drives employee engagement? A variety of factors, including salary and benefits compensation, praise, prizes, employee competition, corporate culture, and love of the job. What do we think is the most important factor in employee engagement? A strong purpose for the culture. Every company has a culture, strategic or not. Culture is the foundation of how a company operates and interacts externally and internally. It is propelled by one idea: the purpose of the company. The mission of a company is not base on creating profit, or growing to 1,000 employees; a company’s mission is how it will change the world for the (hopefully) better. It is about what the company and its employees believes in.


In order to find long-term success, a company must align its culture with its mission. A company must ask itself: what is our mission? our vision? our core values? Those answers will determine which culture will best propel the company forward.

If a company hired its employees based on cultural fit, the company and its employees are aligned with similar work styles and values. At the center of cultural fit is the reason behind the company, the purpose of its success. Employees aligned with the culture are most likely aligned with the drive behind the business.

Employees who believe in your company’s purpose will be motivated internally to perform. People are driven by what they believe in, and if your employees believe in your company, they will be driven to work towards the company’s growth and success.

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