Author Archives: thegoodjobs

Employee Engagement is Not a Marketing Problem

Employee engagement is the result of active, people-oriented leadership. It’s not a marketing problem. It starts with work culture, and more specifically, how leaders treat the people within their organization. The former CEO of GE, Jack Welch, sums up the importance of employee engagement pretty simply: “It goes without saying that no company, small or large, […]

How Zappos Engages Candidates with Social Recruiting

Have you heard of the Zappos Insider program? It had quite the buzz when we first rolled it out in May of 2014, and since then it has continued to attract the attention of recruiters, bloggers, people who want to work at Zappos one day, and of course, the people who just love the Zappos […]

Life is Flexible, is Your Job?

We traditionally think of professional work-from-home jobs are limited to positions such as freelance writers, call center reps, and the self-employed of course, but USA Today recently wrote an article that included 20 surprising professional level positions that made telecommuting an option, ranging from titles like “Senior Branding Expert” to “Sports Analyst”. Crazy right? Actually, […]

Startups: Creating a Partnership That Works (the way we do)

Startups have lots of challenges. Having a partner who believes in you, trusts you (and who you trust) gives you a great competitive advantage.

LinkedIn Making an About Face on InMail Policy

If you use LinkedIn’s inmail feature for recruiting, you are probably aware that they are changing their policy about unanswered messages. (The new policy was originally scheduled to take effect on January 1, but LinkedIn announced a delay — now end of January) In fact, the policy is not just changing … it’s doing an […]

Recruiting: If You Keep On Doing What You’ve Always Done…

The recruiting tactics that worked when employers held all the cards are losing their effectiveness as the Talent War intensifies. Unfortunately, as recruiting gets harder, most employers are operating under the misconception that they simply need to invest more time and energy and finesse in yesterday’s tactics. There are at least three reasons that turning […]

The Culture Interview – What are Candidates REALLY Asking?

If your candidate makes the most of the interview process, expect them to ask you a handful of questions when you give them the opportunity to. And if your company culture isn’t visible to the public eye, your candidate is going to use the Q&A portion of their interview to find out what it’s like. Are […]

5 Company Culture Ideas for a Happier Workplace

What makes you happy? Is it your best friend? A long walk? Tacos? All of these things can make us happier throughout the day and can be incorporated into your company culture to create a happier work environment. Employee disengagement is costing the economy an estimated $550 billion in lost productivity, according to Gallup. They […]

Email Marketing Tips For Recruiters

HR managers are becoming increasingly aware of a growing body of potential employees known as passive job seekers. One recent study found that 74% of working Americans would leave their current job if a better opportunity arose. What constitutes a “better opportunity” varies from person to person, of course, but the three most commonly cited […]

Green Recruiting Practices – Does HR Need to Go Green? (Part 1)

We’ve all heard that green is the new black. Just like organizational culture was touted in the ‘90s as essential for business success, social responsibility seems to have taken its place during this decade. It’s good to be green — that’s what a lot of companies are finding, as they integrate environmentalism and sustainability into […]