Category Employment Brand

3 minute rant: We are hiring! (who cares)

It’s 2016, and lots of employers are hiring. Lots. Every time I pop onto LinkedIn or Twitter, it’s filled to the brim with posts about open jobs. 99% say “We are hiring!”. It’s interesting that employers still believe that by simply posting a virtual HELP WANTED sign, that talent will respond. Is ‘HELP WANTED’ compelling […]

How To Lower Costs & Enhance Culture with Direct Recruiting

Having trouble attracting the right kind of applicants at a reasonable cost? Recruiters are convenient but expensive, and sometimes push applicants that don’t quite fit the culture or needs of your organization. On the other hand, the direct recruitment model can be tricky – but it’s a great way to communicate your needs to the […]

Why a Millennial Chooses Milwaukee: Communication and Culture

by Hannah Leigh Thompson, The Good Jobs intern I have lived in Milwaukee most of my life, and I consider this city my home. Milwaukee is a beautiful city, an entrepreneurial city, with a fantastic food and music culture – uniquely suited for my millennial demographic. But I’m fairly sure that my demographic doesn’t know […]

How Zappos Engages Candidates with Social Recruiting

Have you heard of the Zappos Insider program? It had quite the buzz when we first rolled it out in May of 2014, and since then it has continued to attract the attention of recruiters, bloggers, people who want to work at Zappos one day, and of course, the people who just love the Zappos […]

LinkedIn Making an About Face on InMail Policy

If you use LinkedIn’s inmail feature for recruiting, you are probably aware that they are changing their policy about unanswered messages. (The new policy was originally scheduled to take effect on January 1, but LinkedIn announced a delay — now end of January) In fact, the policy is not just changing … it’s doing an […]

Recruiting: If You Keep On Doing What You’ve Always Done…

The recruiting tactics that worked when employers held all the cards are losing their effectiveness as the Talent War intensifies. Unfortunately, as recruiting gets harder, most employers are operating under the misconception that they simply need to invest more time and energy and finesse in yesterday’s tactics. There are at least three reasons that turning […]

Every Day, You are Scaring Away Top Talent. Here’s How.

by George Blomgren How much are your open positions costing you? Many businesses report that unmet talent acquisition needs are the primary obstacle to growth & productivity. They blame job boards and recruiters, internal and external. They blame the government and schools. Most of all, they blame job seekers and “skills gaps.” To be sure, […]

Great Job Postings Are Love Letters

  by George Blomgren There’s not much to miss about the old help wanted ads that used to dominate the recruiting space (and sell a lot of newspapers). Then again, those ads tended to be written a lot better than most job postings you see today on job boards. Back when employers had to pay […]

Let’s Put Professionalism Back Into Recruiting

by George Blomgren This recent blog post by Katrina Collier about the importance (and decline) of professionalism on LinkedIn made me stop and think. I believe that the problem goes well beyond LinkedIn and has tarnished what many of us use LinkedIn for: recruiting. Recruiting in general is full of unprofessional behavior — and we […]

Why Employment Branding Matters

by Maura Presley Employment branding is the business practice where a company’s image, vision, and culture are strategically aligned to reflect the mission and core values that govern the organization. How does employment branding relate to Marketers? Recruiters? A company’s employment brand is best utilized when recruiters and marketers are working together to create a […]