Tag Archives: consumers

People Buy ‘Why’.

People don’t buy what you do, they buy why you do it. Simon Sinek, a leader, a teacher, an inspirer. (Yes, we just made that word up!) Sinek believes that people are focused on the idea behind a product, and are motivated to make a purchase from a company that they believe in. The products […]

Trust, Relationships, and Your Audience

Content Isn’t King. Trust Is King. | SEOmoz We love this recent blog post on SEOmoz.org. The blog page of the SEO and social media monitoring platform company always has knowledgeable and thought-provoking posts that range from search engine optimization advice, to new tools and tricks of social media, to rising technological advances, content marketing, […]