Tag Archives: employee turnover

Why Employment Branding Matters

by Maura Presley Employment branding is the business practice where a company’s image, vision, and culture are strategically aligned to reflect the mission and core values that govern the organization. How does employment branding relate to Marketers? Recruiters? A company’s employment brand is best utilized when recruiters and marketers are working together to create a […]

Invest In Your Employees

  What is Costco’s secret? The large retailer has weathered the downturn of the economy while still maintaining its low prices for customers and great pay and benefits for employees. Competitor to Wal-Mart and Amazon, Costco is known for its membership in order to shop. Customers pay $55 a year to shop at Costco, which […]

Hire The Person, Not Just Their Skills

Hiring a job candidate is a strategic and time-consuming process for many companies. It requires a match of skills, experience, and personality between the candidate and the position. Matching a candidate with a position can take a few days, or even weeks. Of course, companies should take careful consideration into matching the skills and experience […]