Tag Archives: why

Back to Basics

The term employee engagement is becoming a popular phrase, floating around many company offices as the next buzzword. It’s seen as a measure of success for employers; an end goal for companies to meet their recruiting needs. Once employers believe their employees are engaged, they think their work is done. Of course, engaged employees are […]

People Buy ‘Why’.

People don’t buy what you do, they buy why you do it. Simon Sinek, a leader, a teacher, an inspirer. (Yes, we just made that word up!) Sinek believes that people are focused on the idea behind a product, and are motivated to make a purchase from a company that they believe in. The products […]

Find the “WHY”

Let’s get back to the ‘why’. In a business plan there are three common concepts that drive a business forward: what, how, and why. The blog, Blogging4Jobs, emphasized that many professionals are starting to lose sight of the most important concept behind a business: why. Why do you believe in this job? Why do you […]